OE season is right around the corner, do you have a game plan ready to efficiently and effectively announce and promote open enrollment to your workforce?
If you think that a simple, blanket email from HR will suffice to announce the dates and details for your enrollment event, you could be missing the mark with your employees. Not all employees absorb and respond to information in the same way, so communicating your message loud and clear across multiple mediums will make sure that employees are not only informed of the upcoming enrollment but are also excited to make elections.
It’s time to turn your open enrollment frown upside down with a unique and comprehensive communications strategy.
1.) Pick A Theme
Lose the stiff, corporate lingo and put a little fun back into open enrollment. Picking an annual theme will keep your communications fresh and help unify all of your messages under one umbrella.
Here are a few theme ideas to get you started:
- Rock Enroll – Music Theme
- Benny & The Benefits – Music Theme
- Kick Off Open Enrollment – Sports Theme
- Enroll Actually – Movie Theme
- Ready, Set, Elect – Race Theme
2.) Print Material
Simple, affordable and effective, print materials are a tried and true method for mass communications. While small details will be overlooked and should therefore be omitted, distributing postcards and hanging posters are highly effective at announcing the general details of open enrollment, like the dates and the enrollment login or website.
Instead of designing a standard poster in-house, try one of our FREE poster templates. We offer several unique designs that can be customized to include your open enrollment dates, company logo and website.
Selecting a colorful, professionally designed poster will stand out in common areas and make sure that your message is received.
Email is another tried and true method for communication with a workforce, though do not make the mistake of solely relying on this delivery method.
The average worker receives more than 120 emails every day, so it’s not hard to understand why internal communications might get buried or ignored.
To make your messages stand out, use email best practices like short and actionable headlines to be sure your message comes across in your employees’ inbox. You can even try unconventional email headline elements, like emojis, to stand out from the crowd. Within your email, keep your message short, break out long blocks of text with headers and use bold text, italics or different font sizes/colors to highlight the most important information. Also, be sure to include relevant links within the email for later reference.
Check out our FREE email templates to get started!
4.) Video Postcard
For a modern twist on traditional announcements, send a video postcard. As the name suggests, video postcards take all of the information you’d normally include in a traditional print piece and present the information in a colorful and engaging video card.
Do you want employees to absorb important open enrollment materials? If so, switch to video.
PS – you can have your very own video postcard for only $850!
5.) Text Message Alerts
Texting is the new email. What used to be perceived as invasive and disruptive is slowly being embraced as a highly effective method of communicating with groups.
As a best practice, keep sends to a minimum and messages concise. Include relevant links in your communications, though be sure that your links (benefits website, enrollment platform, etc.) are mobile friendly as your messages and links will be opened via mobile devices.
The only downsides to a text message alert system is that employees have to actively opt-in to receive communications. For this reason, you’ll want to be sure to use other methods to convey your most important information.
6.) Social Media
Though you might not want to promote internal communications via your public page, many social platforms offer the option to create a private group, which can be a great place to post updates and encourage engagement.
Keep in mind the true intent of social media – to connect with friends and family. When implementing a social media plan, keep communications to a minimum and only post important updates. Also, be sure to include relevant resources and links in your post and encourage employees to seek help from HR with any specific questions or concerns.
7.) Host A Lunch & Learn or Health Fair
If scheduling permits, plan a company-wide health fair or ‘lunch and learn’ event to kick off open enrollment. And, if possible, invite reps from either insurance carriers or from your insurance brokerage to the event to answer questions and put in some face time with your employees.
For health fairs specifically, think outside of the box with inviting local organizations to participate. Think local doctors, chiropractors, dentists, massage therapists, etc. to introduce employees to various local health care options. Most businesses will have a budget built-in for attending these types of events. Or, for a lunch and learn event, invite a local health specialist to speak at your event.
The casual, engaging atmosphere around a health event will encourage conversations, engage your workforce and keep open enrollment top of mind.
Download our FREE ‘Open Enrollment Planning Playbook’ for more tips on how to plan, execute and measure your OE!
Work With Employee Communications Mavericks
If you’re ready to take your benefits communication to the next level – let’s talk. PlanSource offers several employee communications solutions for any budget and group size. Contact us below to schedule your no-strings-attached consultation!