About the OE Communications Kit
Communicating about open enrollment is essential to keep employees informed about their benefits choices and drive participation. But where to start? You've come to the right place. Use the free resources in this kit to build a full-scale communications campaign that educates and engages your employees! Looking for a more customized communications approach? Sign up for a consultation here.
Apply Best Practices for a Smooth Open Enrollment
We’ve put together tips and best practices from experienced marketers to help you build an effective communications campaign for your open enrollment.
Best Practices for Benefits Education Infographic
Best Practices for Benefits Communications Infographic
Communications Timeline
Planning is paramount when communicating about open enrollment. You’ll want to map out a steady cadence of email, print and face-to-face comms to make sure everyone gets the message before, during and after OE. Use our suggested communications timeline filled with best practices to get you started!
Printed Materials
Get the Message Across
Even in this seemingly all-digital age, these customizable print templates still make a mark and can help keep your OE messages top of mind.
Posters
Put a well-designed poster in your breakroom and other high-traffic locations to convey vital info and generate awareness of your upcoming open enrollment period.
Flyers
Flyers put information about OE dates, login URL, meetings and more directly in your employees’ hands. You can also attach the flyer to an e-mail or post them in small spaces.
Postcards
The Twitter of the 1930s, postcards are a great way to reach employees who are bombarded by email and will get your OE on spouses’ radar if sent to their homes.
OE Video Postcard
We’ve transformed the traditional postcard into a fresh and engaging (but cost effective) way to announce your open enrollment to your employees.
Text Messaging
Emails can get sent to spam, posters aren’t seen by remote employees, but chances are, people will read your texts! Studies show that text messages have a 98% open rate, so why not send text messages to your employees to remind them about your upcoming open enrollment?
You can purchase a bundle of text messages that you can send to your employees during OE or throughout the year.
Email Templates
Our email templates for open enrollment cover everything you need to inform and motivate your employees, from benefits education to login instructions. The templates start with emails targeted to send two weeks prior to open enrollment, continue with daily reminders and finish with OE follow-up communications.
Videos
PlanSource has put together a library of short educational (and entertaining!) videos to explain commonly misunderstood concepts in health insurance, savings accounts, medical plan types, and voluntary benefits. The videos are available for free online and can be put right in the PlanSource system.
In-system Messaging
One of the best places to put educational materials is right where your employees need them the most: right in the PlanSource system. You can customize each page of the benefits shopping and enrollment process with just the right messaging, and embed PlanSource educational videos as well. We’ve included some suggested messaging and videos for each page within the process – available in English and Spanish!
Need Custom Employee Benefit Communications?
PlanSource can provide custom websites, guidebooks, videos, postcards, brochures, total compensation statements that reflect your company's unique brand, culture and workforce.