Who says Open Enrollment has to be stressful?
Sure, there is a lot to manage, but with the right plan and a good strategy, you can be a benefits champion. We’ve put together some open enrollment best practices that make enrollment easy, engaging and (dare I say it?) fun!
Make a Plan
Treat your open enrollment communications like a full-scale marketing campaign. Build a timeline for what you are going to communicate before, during and after OE. As a best practice, include multiple touch points and integrate lots of different media.
Know Your Audience
Sometimes the who is more important than the what. Adapt your communications to fit your employee demographics.
Survey Your Employees
Ask about their communications preferences.
Demographics are Important
Millennials will read your texts but don’t count on email catching them.
Tailor the Message
New employees need more info than experienced employees.
Use Multiple Communications Channels
Use whatever you think will get employees’ attention: videos, websites, letters, puppet shows, washable tattoos, text messages, megaphones. You get the picture.
Need help putting together a custom employee communications plan for your employees?
Use a Theme
Connect all your open enrollment communications to a central theme. This will provide consistency to your communications and ensure that they stand out. We’ve developed some fun themes to give you some ideas. You can even create your posters, flyers and postcards with our themed templates
Appeal to Different Learning Styles
People learn in many different ways. Some learn by doing, others learn by reading or seeing videos, and still others learn best listening and asking questions. Choose educational materials with a mix of in-person meetings, print materials, digital messages (email and text messaging), and videos.
Apply Email Marketing Best Practices
There’s a reason marketers love sending emails! Email is easy, simple, efficient and – it works! However, employees receive hundreds of emails a day, so make sure to apply these best practices:
Include calls-to-action and deadlines
Make sure you’re being clear, and remember to include a call-to-action and details on OE deadlines to create a sense of urgency.
Your emails will be easier to consume if they use short paragraphs, bullet points and simple formatting.
Incorporate your theme in the opening and closing of your email to sprinkle in some personality and fun.
Test your emails on
a mobile device
66% of emails are now opened on mobile devices and tablets, so check the readability of your emails on mobile.
Put yourself in
Lead with what’s in it for them – get feedback from a select group of employees to ensure you nailed the message.
Explain the Basics; Even If You Think They Know It!
Only 7% of Americans could define the four basic benefits concepts: premium, deductible, coinsurance and out-of-pocket maximum. That’s why we’ve created these resources that you can use to educate your employees before, during or after open enrollment:
Make it Easy to Compare
At first glance, many medical plans can seem similar, especially if they are offered by the same carrier. But choosing an HDHP when you really need a PPO can have serious consequences! To avoid acronym confusion, make it easy for your employees to view your plans side-by-side.
PlanSource helps employees make the right choices with plan comparison tools and personalized plan recommendations that take into account employee preferences, expected usage and estimated cost.
Showcase the Full Value of Benefits
Benefits are a major expense, yet most people spend more time researching a new cell phone than they do their benefits choices! This explains why nearly 50% of employees don’t understand their benefits and 30% don’t perceive value in them, according to the International Foundation of Employee Benefits Plans.
Thanks to these easy open enrollment best practices, OE was a raving success. Pat yourself on the back and take a beach vacation. You deserve it.
Need Custom Employee Benefit Communications?
PlanSource can provide custom websites, guidebooks, videos, postcards, brochures, total compensation statements that reflect your company's unique brand, culture and workforce.