Measurement and Continuous Improvements

To ensure open enrollment communication strategies remain effective, regular measurement and refinement are crucial. 

Key metrics to measure 

Common metrics to assess open enrollment communication effectiveness include:  

• Percentage of employees who complete enrollment 
• Completion rates by different plan types 
• Click-through rates on digital communication 
• Survey feedback on the clarity of communication 
• Open rates and engagement levels for emails 
• Use of chatbots or helplines for support 

Regularly monitoring these metrics allows for timely adjustments. 

Post-open enrollment surveys 

Collect feedback via surveys to: 

• Gauge employee satisfaction with the process 
• Understand any areas of confusion or concern 
• Determine which channels or materials were most effective 
• Identify opportunities for improvement in the coming year 

Surveys provide valuable insights for future planning. 

Continuous improvement 

Use insights from measurements and surveys to refine open enrollment communication: 

• Adjust messaging based on employee feedback 
• Experiment with new channels or formats 
• Target specific groups with tailored strategies 
• Update materials to address recurring questions 
• Benchmark against industry standards and peers 

Continuous improvement ensures open enrollment communication stays relevant and effective.