More Than “Likes”: Using Social Media to Improve Benefits Enrollment, Employee Engagement & Recruiting


What You'll Learn

How to get information about benefits to employees in a format that they can easily consume and understand via social media

How the use of social media in benefits communications can increase benefits enrollment participation and improve employee engagement and education

Tips for implementing a social media strategy in your year-round benefit communications to open two-way communication between management/HR and employees

What It’s About

Employers know an appealing benefits package can be a powerful tool to attract and retain quality employees, but that package goes to waste if they aren’t effectively communicating the value of their offerings. Social media offers the ability to get more information to your team in a format that’s easily consumable and understandable, especially for Millennials, who are the largest emerging workforce demographic.

In this webinar we will explore ways in which HR managers can ensure that they are using any given social media platform successfully to improve current employee engagement, improved benefits enrollment, and continue to recruit top talent. It’s increasingly important that HR managers familiarize themselves with the social media options available to them, understand how to choose the most appropriate platforms for their company, and keep abreast of the future trends.

About Our Speaker

Neil Mammele
Director of Digital Strategy

Neil Mammele is the Director of Digital Strategy. His background includes creating and optimizing marketing initiatives that drive awareness and help teams increase employee engagement. His day-to-day includes managing all of PlanSource’s digital strategy and advising customers on best practices regarding social media, digital marketing, email and more. He is also a thought leader in the benefits and HR industry and is passionate about employee engagement, helping employers improve recruitment and creating happier employees.

This webinar is approved for 1 HR (General) credit hour

The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

This webinar is approved for 1 SHRM PDC (professional development credit)

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