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Navigating Open Enrollment

Best Practices and Practical Tools for OE Communications

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About
Open enrollment can be a lot to manage, but with the right plan and a good strategy, you’ll be cruising through with ease. Communicating about open enrollment is essential to keep employees informed about their benefits choices and drive participation. How can you make sure the message is getting through?

Join PlanSource CMO Nancy Sansom and Director of Communications Bill Fryman as they share best practices from the PlanSource OE Communications Kit. You’ll get access to practical tools and templates and gain insight into strategic plans for OE, including diversifying communications channels, using a theme, and appealing to different learning styles.

What you will learn:
Tools to build an effective OE comms strategy from planning to execution and follow up
Communications templates and tools for getting the word out among different employee groups
Tips from experienced marketers on how to use multiple communications channels to maximize results
Speakers
Nancy Sansom
Chief Commercial Officer, PlanSource
Nancy is the Chief Commercial Officer at PlanSource, and she’s held executive leadership positions with high-growth software companies in HR tech for more than 15 years. Prior to joining PlanSource, Nancy served on the senior leadership teams at Benefitfocus and PeopleMatter, leading product strategy and management, marketing, and design. Nancy has also managed HR during her career, so she can relate directly to HR leaders and the challenges that they face attracting and motivating the right talent. Nancy earned her MBA from Carnegie Mellon University.
Bill Fryman
Communications Director, PlanSource
Bill Fryman is a communicator, marketer, devoted husband and overly-proud father of three. He’s the Director of Communications at PlanSource and has been in the marketing and communications business for 16+ years. Prior to PlanSource, he crafted marketing and communications programs and strategies for Blackbaud and Carlsberg Breweries. He earned a bachelor’s degree from Auburn University.
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