Mobile-Friendly Benefits Technology

Strategies to Update Your Benefits Program to a Mobile World

Approved for 1 HRCI credit   |   Approved for 1 SHRM PDC
In this webinar, we will discuss the role that mobile devices play in the benefits and HR world. It’s key for any consumer-facing website to be mobile responsive, and it’s increasingly important for HR administrators to implement mobile enrollment and text messaging into their strategic benefits program. Increase employee engagement with features like sending text messages that allow employees to enroll, make changes to their benefits and access important information right from their mobile device.

HR administrators can also communicate directly with employees via text messaging to provide real-time updates and help answer any benefit questions. Mobile-friendly benefits technology is more than just a convenience; for some it’s the primary method they use to access their benefits, and it’s essential for adjusting your benefits program to a mobile world.

What you will learn:
How online enrollment and text messaging services can strategically enhance and increase participation in a benefits program
The future of mobile enrollment and other ways to implement mobile into a strategic benefits program
Challenges of the opt-in process for text messaging services and communication methods to implement
Nancy Sansom
Chief Marketing Officer, PlanSource
Nancy is the CMO at PlanSource, and she’s held executive leadership positions in HR tech for more than 15 years. Prior to joining PlanSource, Nancy served on the senior leadership teams at Benefitfocus and PeopleMatter, leading product management, marketing, communications and design. Nancy has also managed HR during her career, so she can relate directly to HR leaders and the challenges that they face educating employees about their benefits. Nancy earned her MBA from Carnegie Mellon University.
Brian Philips
National Solution Consultant, PlanSource
As a National Solution Consultant, Brian helps hundreds of companies shape their benefits strategies and build a better benefits and HR experience for HR teams, employees and their families. He draws on more than ten years of experience in the benefits technology industry. Prior to PlanSource, Brian held management and technical roles at Maxwell Health, Snagajob and Benefitfocus. He attended Penn State University and is a certified Professional of Human Resources.
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