HR Psychology Hacks

Approved for 1 HRCI credit   |   Approved for 1 SHRM PDC
The more actively engaged employees are in the workplace, the more productive they’ll be—and engagement is largely influenced by compensation and benefits. But the best benefits package in the world will go unappreciated if you’re not actively and effectively promoting to employees. So how do you communicate the tedious specifics of benefits in a way that leads employees to engage instead of skim through and immediately forget?

Join us for a free webinar where you’ll learn tactics from the world of psychology and behavioral economics to help you communicate strategically and effectively with employees. You’ll learn best practices in writing, communication campaign planning and materials design that will ensure employees actually read and retain benefits information. As technology and automation revolutionize the HR industry, these hacks will help HR teams hone their most basic and essential skill that can’t be replaced by technology: managing humans.

What you will learn:
Learn tips for writing effective, hard-hitting content to grab employees’ attention right away
Discuss what communication methods work best depending on employee demographics
Discover how to leverage behavioral economics principles in benefits materials and assets
Speakers
Jessica Foust
Employee Communication Director, PlanSource
Jessica Foust is a marketing and communications expert who specializes in developing and implementing messaging strategies. Jessica cultivates digital and interactive strategies to increase overall engagement and communication. This includes: video, web/product management, content marketing, social media, SMS text messaging, in addition to supporting traditional print content and mailings. She also has extensive experience in the technology industry and served as a tech expert for TV, radio and print outlets.
Ty Gowen
Consumer Marketing Manager, PlanSource
Ty Gowen is the Consumer Marketing Manager for PlanSource, currently focused on enhancing the employee experience and driving increased enrollment participation. Though he grew up wanting to be a meteorologist, his actual background in content marketing and studies of behavioral economics prime him to strengthen the marketing presence of the projects he’s tasked with elevating. From your personal daily emails to creating company marketing collateral pieces, the impact of quality content marketing maneuvers can greatly enhance your presence in your field, so join in and learn the best of what 2020 has to offer. Unrelated but important: Ty’s favorite movie and board game are both “Clue”.
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