ORLANDO, Fla. – February 1, 2024 – PlanSource, a leading provider of benefits engagement technology, shares vision for 2024 after a successful 2023 and annual sales conference. More than 100 Go-to-Market team members attended the annual sales conference in January. The event is an opportunity to hear about new products, features and investments that will continue the mission of providing the best benefits experience for employers and their employees.

In 2023, more than 760 new employers selected PlanSource as their benefits engagement platform representing nearly 500,000 employees which resulted in a nearly 20% increase on consumer platform traffic. PlanSource’s new business bookings grew by 11% from the prior year, making it the fourth year of double-digit growth.

Health care costs for employers are expected to rise by 8.5% in 2024, nearly double the increase from the prior year. PlanSource is focused on being a strategic partner to its customers to maximize their investment, increase participation rates and benefits utilization.

In an ambitious move for 2024, PlanSource is set to revolutionize the employee experience with cutting-edge enhancements. At the heart of this transformation is a strategic infusion of AI technology to supercharge the platform for HR professionals and employees. This includes enriching The Source with dynamic new features and broadening capabilities to effortlessly streamline HR teams’ daily operations. The Source, known for its comprehensive benefits engagement, melds benefits enrollment and management into a seamless, mobile-optimized journey. Last May PlanSource debuted an integration with a best-in-class digital engagement and communication tool to harness data-driven insights to deliver hyper-personalized messaging targeting gaps in care and engagement opportunities for employees using their benefits. This improvement will enhance benefit usage for HR Administrators and lead to tangible results for employees. Additionally, in January 2024, PlanSource unveiled Olive, a pioneering AI assistant designed to revolutionize communications for HR teams. Olive, empowered by ChatGPT4, offers bespoke messaging solutions within the PlanSource ecosystem, adeptly tuning the formality, tone, length, and language of messages. This innovation will dramatically reduce the workload for HR personnel utilizing The Source, marking a significant milestone in streamlining communications and enhancing efficiency.

PlanSource continues to invest heavily into partnerships and integrations in 2024 through the Partner Marketplace, Reseller program and insurance carrier program. In 2023, PlanSource added seven SAP integrators to the partner program in addition to several new resellers, 19 new Marketplace partners, and launched eight Boost integrations.

In 2023, PlanSource leveled up the customer experience even more than the prior year and had the best open enrollment in the history of the company. PlanSource’s NPS (Net Promoter Score) increased to +53 proving that customers and partners are thrilled with the improvements. Existing customers rated PlanSource 4.4 out of 5 for customer effort score.

Empowering talent and focusing on company culture continues to be a top priority for PlanSource. PlanSource accelerated career growth with 29% of team members receiving promotions and new career opportunities internally in 2023. With a strong focus on Diversity, Equity and Inclusion, female representation in leadership roles increased to 42% globally. PlanSource received Great Place to Work Certification in the U.S. and India in 2023 and has retained 97% of top talent.

PlanSource has incredible momentum going into 2024 with major investments being made in the platform and overall experience for customers and partners. “As a customer of our own platform and employee I am proud of what our PlanSource has accomplished in 2023. The innovations we are focused on truly are the top priorities for CHRO’s and benefit leaders and sets us apart from the competition” said Sharon Brand, Chief People Officer of PlanSource. “2024 is going to be a significant year for PlanSource as we provide our customers with a market leading benefits engagement platform that will drive better health and wellness outcomes for their employees.”