Trend Micro employees and their families secure their digital lives with comprehensive identity and device protection. Trend Micro has been a trusted security partner for over 35 years, protecting everyone from the world’s largest companies to families large and small. This translates to comprehensive solutions and dedicated support. Their employee benefit package offers their most complete security suite to safeguard employees and their families’ digital identities and devices. Trend Micro makes it safer for everyone to work and live online.

Trend Micro falls under our Cyber Security and Identity Theft Partner Marketplace categories. Whether looking to secure devices, prevent identity theft, safeguard social media accounts, or anything in between, Trend Micro has employees covered. We are excited to spotlight Trend Micro, highlighting one of our unique PlanSource Partner Marketplace Partners and the value they bring to the benefits industry.

The depth and breadth of Trend Micro’s solutions set them apart. Over the last 35+ years Trend Micro has become a global cybersecurity leader in both the commercial and consumer markets. Fueled by decades of security expertise, global threat research, and continuous technology innovation, their award-winning AI-powered solutions protect 500,000+ organizations and 250+ million individuals worldwide. In 2023, Trend blocked 161+ billion threats and received 6.6+ trillion threat queries – this represents one of the industry’s largest protection networks, and directly translates to comprehensive, multi-layered security solutions. On the consumer side, Trend helps individuals secure their digital lives with solutions for identity & privacy, device protection, and productivity & utility.

Trend Micro’s mission is to make the world safe for exchanging digital information. So much of our daily lives happen online and people are more connected than ever. This presents so much opportunity, but it also can expose an individual to the risk of cyber threats, scams, and identity theft. More than ever, individuals are recognizing the importance of cybersecurity and are taking measures to safeguard their digital assets and personal information. And from an employer perspective, the safer an employee’s digital life – particularly for remote employees – the less risk they may be to the company. Trend Micro helps people work, browse, bank, and connect with privacy and peace of mind knowing they are safe online, on any device, anywhere.

Given the diversity of the threat landscape, changing user behaviors and shifts in technology infrastructure, Trend is not focusing on a singular effort, but rather they are innovating across the board to stay ahead of the evolving industry. This includes:

1. Expanding the focus areas of their solutions. For example, identity theft is a growing concern. Did you know that every 22 seconds there is a new identity theft victim in the US? Trend is focused on helping people manage the privacy of their information and the level of exposure their digital footprint represents. They provide preventative solutions that reduce risks such as stopping sites from collecting data or turning public hotspots into a secure WiFi connection. They also provide ongoing monitoring and alerting to things such as if personal info is leaked to the internet or dark web, or if there is an unauthorized login attempt to a social media account. And finally full circle, they offer remediation assistance and insurance coverage in case of identity theft and fraud.
2. Leveraging AI to enhance the capabilities of their security solutions. Trend is continuing to leverage the power of AI to enhance privacy and security capabilities within their solutions. They deliver AI-powered protection against malware, viruses, ransomware and other threats. It’s all about tough security made simple.
3. Maintaining their threat and risk insights. Trend Micro is one of the only security companies in the world that protects everyone from home users to the largest corporations, which gives them unequaled insight into the cyberthreat landscape. They take this deep awareness and understanding of evolving and emerging threats into their product innovation and development. This is important because threats and threat actors are getting ever more sophisticated with threats such as Deepfakes, which are AI-generated or modified content (video, audio, images etc.) often used to deceive a victim into giving away money or sensitive information.

Artificial Intelligence is pervasive these days, fundamentally changing how we gain information and perform tasks. The introduction of generative-AI and large language models – think ChatGPT or Copilot – has had a big influence in bringing AI to the masses. We, as consumers, interact with more AI applications than we realize since so many of our favorite apps use AI. Any new technology, it inevitably introduces new risks, and as AI becomes more integrated in our daily lives, the potential for exploitation also increases. So, Trend is addressing this in its products by adding new defenses against attacks on AI applications – whether that is from an attacker trying to tamper with an AI application to provide incorrect answers or to initiate malicious behavior, or access and extract someone’s personal data. Trend’s goal is to ensure customers are protected and empowered to embrace AI applications safely.

Trend’s security products are used by millions of people – from Fortune 500 companies to families large and small. They have countless success stories of how they secure people’s digital lives and give them worry-free online experiences, from…

• The teen wanting to engage with social media, while making sure their privacy is protected and their accounts are secure
• The remote worker knowing they can connect safely to work online from anywhere
• The parent looking to put controls on their child’s tablet to ensure safe usage
• The individual wanting to bank and shop online knowing they can do so securely
• The retiree looking for protection against scams so they aren’t deceived
• The tech enthusiast looking to safeguard their new AI PC
• The family member looking for peace of mind that they are supported with assistance and insurance in the worst-case scenario of identity theft

To learn more about Trend Micro and see examples of unique benefit providers out there, check out the PlanSource Partner Marketplace.