This post was originally written and published by SAPinsider.

In a crowded marketplace, businesses are always on the lookout for any advantage they can get. Often, that advantage comes down to the talent they can attract. Benefits administration is a key piece of any HR team’s arsenal of attracting top talent to their organization.

According to recent findings from SAPinsider’s AI & Automation in Finance Benchmark Report, a lack of skills has affected more than half of SAP organizations. This means that companies are unable to implement AI, automation, and other advanced tools simply because they do not have the right talent on their team, potentially putting them well behind their competition.

The benefits administration experts at PlanSource help to set up brokers, enrollment firms, HCM companies, and others to offer their benefits administration and engagement via their Reseller program. Resellers offer benefits administration and technical implementation expertise for their clients, helping them to utilize PlanSource’s platform so companies can offer their employees their benefits in a streamlined and intuitive way.

After implementation, resellers continue to provide personalized guidance, support, and local expertise so they can continue to improve the way they manage benefits administration, integration capabilities, and compliance.

Over half of PlanSource users have had their benefits administration set up by a Reseller Partner. These partners help to develop a joint business plan and develop their own internal team of business operators and technological specialists.

These resellers also undergo a thorough training program in which they learn the different types of configuration requirements a customer may have, how to build out additional system functionality, and how to deliver best practices to their partners. Reseller Partners are also kept up to date on the latest product release notes and user feedback, thought leadership, and evolving opportunities to improve their services.

With so many emerging technologies now being deployed throughout SAP landscapes around the world, companies cannot afford to fall behind. Organizations must be able to attract the talent they need to leverage technology that keeps them on the cutting edge, and benefits administration success is one of the top tactics to do so.

PlanSource has experience in centralizing and simplifying benefits programs, allowing both users and HR teams to make smarter benefits decisions. By working with PlanSource Reseller Partners, HR teams have individualized assistance to deploy and manage their benefits. These Reseller Partners offer continued support as a company’s needs grow and evolve, helping them to achieve the best benefits experience possible.

Learn more about PlanSource and SAPinsider.