As PlanSource has continued to accelerate innovation across the business, it became clear that our brand needed to evolve alongside it. Over the past year, we’ve leveraged AI, sped up implementations, strengthened EDI performance, and elevated our service delivery to create a more consistent, predictable experience for HR teams. As that progress took shape, our visual identity no longer reflected the sophistication, clarity, and forward momentum of the company we’ve become.
This redesign wasn’t about aesthetics. It was about creating a clearer, more cohesive system that reflects who we are now: a company committed to simplifying complexity, applying technology thoughtfully, and elevating the benefits experience. Every element, from our new monogram to our expanded color palette, was chosen with purpose and built to carry us into what’s next.
The New Logo: Effortless, Flexible, Supportive
Our new logo introduces a smooth, flowing “P” monogram designed to represent the effortless, flexible, and supportive experience PlanSource delivers. The mark leans forward with purpose – a deliberate slant that signals progress, momentum, and our commitment to continually moving forward.
Its fluid form reflects how we move alongside our customers, adapting, responding, and simplifying complexity at each step.
Paired with a friendly, all-lowercase serif typeface, the logo is modern yet distinctly human feel to the brand. The rounded letterforms echo the curves of the mark itself, reinforcing approachability without sacrificing confidence. Together, these elements create a cohesive visual system that feels warm, credible, and unmistakably PlanSource.
“This redesign wasn’t about aesthetics. It was about creating a clearer, more cohesive system that reflects who we are now: a company committed to simplifying complexity, applying technology thoughtfully, and elevating the benefits experience.”
– Ana Perez, Chief Marketing Officer at PlanSource
The Color Palette: Warmth, Humanity, & Flow
Our new color palette marks a clear departure from the past, and an intentional leap toward a more expressive, human-centered identity. Burgundy grounds the brand in confidence and credibility. Charcoal provides balance and focus. Poppy and clementine add optimism and energy, while blue reinforces trust and dependability. Soft whites create space for clarity and ease.
Together, these colors create an atmosphere that feels warm, capable, and distinctly human — replacing visual noise with a design system rooted in simplicity and connection.
Gradients reinforce a sense of motion and progress. Never static and always evolving, they mirror the seamless transitions we strive to deliver: smoother processes, easier change, and experiences that feel lighter from start to finish.
Design Language: Approachable, Confident, & Expert
Historically, benefits administration has been defined by complexity — making it harder for people to find clarity when they need it most. We believe technology should do the opposite.
Our new design language is rooted in accessibility and intent, guided by four strategic principles: ease, innovation, empathy, and expertise. We’ve shifted toward more approachable visuals, confident yet human photography, and a tone of voice that feels supportive rather than transactional.
At the same time, our refined 3D design elements, disciplined color use, and intelligent typography signal the sophistication and scale behind the experience. Every detail is deliberate — designed to reduce friction, build trust, and help HR teams and employees feel supported at every moment.
What This Signals
Over the past year, we’ve brought industry experts into PlanSource, strengthened our service model, and built real momentum across product, technology, and customer outcomes. Our platform has always been powerful. Now, our brand reflects the quality of our work and the expertise of the people behind it.
One thing hasn’t changed: PlanSource remains the only benefits administration partner you’ll ever need — leading the way and making it easier for people to choose, use, and manage benefits through engaging, AI-powered experiences.