Top 5 Employee Benefits Strategies
to Try in 2018
Monday, January 22 | 2:00 - 2:30 PM EST
What It’s About
The new year presents the perfect chance to switch things up in your benefits strategy. Get a fresh start by taking a hard look at your employee benefits program and identifying key areas that need improvement. Whether it’s finding ways to cut costs, enhance your benefits offerings, or improve employee communications, it’s a great time to try something new.
Join a team of benefits experts for a 30-minute webinar in which they will break down the top five employee benefit strategies to try this year. They’ll go over some tools HR teams can use to revitalize a benefits program or increase savings, including dependent verification, total compensation statements, and communication strategies.
What You’ll Learn
How to showcase your employee benefits investment with total compensation statements
Why leading employers verify dependents to reduce cost and eliminate risk
What are the hottest add-on benefit products to offer your employees for the new year
How to implement a year-round benefit communications strategy
How to use best practices from the world of marketing to boost engagement in open enrollment
About Our Speakers
Executive Vice President
As the Executive Vice President, Bradley Taylor is responsible for building new revenue opportunities, creating strategic partnerships and facilitating the cross-selling of company-wide products, services and capabilities. In 2004, Bradley founded Next Generation Enrollment, a leading provider of benefits administration technology services, which was acquired by PlanSource in 2016. He is a husband and father of three daughters, 10 time Ironman finisher and a graduate of Miami University of Ohio.
Partner Marketing Manager
Cat Miller is the Partner Marketing Manager at PlanSource. Cat has led strategic alliance programs for the past 5 years at other tech companies. As part of the PlanSource team, Cat works with sales, marketing and alliances to create effective partner marketing programs to drive revenue and leverage all partnership channels. Cat works closely with building solid relationships with all of our partners including insurance carriers, broker associations and strategic partners.
Communications and Marketing Director
Jessica Foust is a marketing and communications expert who specializes in developing and implementing messaging strategies. Jessica cultivates digital and interactive strategies to increase overall engagement and communication. This includes: video, web/product management, content marketing, social media, SMS text messaging, in addition to supporting traditional print content and mailings. She also has extensive experience in the technology industry and served as a tech expert for TV, radio and print outlets.
Sr. Manager, Demand Generation
Neil Mammele is the Sr. Manager, Demand Generation. His background includes creating and optimizing marketing initiatives that drive awareness and generate leads for our sales team. His day-to-day includes managing all of PlanSource’s demand generation activities including: Social Media, Digital Marketing (Display, Search, Cost Per Click, Website Optimization, Retargeting), Email and more. He is also responsible for implementing data and lead management best practices, nurturing campaigns, and marketing automation.