What it’s about:

Communicating about open enrollment is essential to keep employees informed about their benefits choices and drive participation. But how can you make sure the message is getting through? Join PlanSource and Next Generation Enrollment and learn how to use best practices from the world of marketing to get the word out and boost engagement in open enrollment.

What you’ll learn:

How to build an effective OE communications strategy from planning to execution and follow up

What communication methods work best for employees from different generations

Tips from experienced marketers on how to use multiple communications channels to maximize results