HR Psychology Hacks: Tactical Strategies for Employee Engagement

On-Demand | HRCI & SHRM Approved

Download the Slides

What It's About

The more actively engaged employees are in the workplace, the more productive they’ll be—and engagement is largely influenced by compensation and benefits. But the best benefits package in the world will go unappreciated if you’re not actively and effectively promoting to employees. So how do you communicate the tedious specifics of benefits in a way that leads employees to engage instead of skim through and immediately forget?

Join us for a free webinar where you’ll learn tactics from the world of psychology and behavioral economics to help you communicate strategically and effectively with employees. You’ll learn best practices in writing, communication campaign planning and materials design that will ensure employees actually read and retain benefits information. As technology and automation revolutionize the HR industry, these hacks will help HR teams hone their most basic and essential skill that can’t be replaced by technology: managing humans.

What You'll Learn

Learn tips for writing effective, hard-hitting content to grab employees’ attention right away

Discuss what communication methods work best depending on employee demographics

Discover how to leverage behavioral economics principles in benefits materials and assets

Need Some Help Getting the Word Out?

Learn more about PlanSource custom employee communications services. 

Check it Out

About Our Speakers

Jessica Foust
Employee Communication Director

Jessica Foust is a marketing and communications expert who specializes in developing and implementing messaging strategies. Jessica cultivates digital and interactive strategies to increase overall engagement and communication. This includes: video, web/product management, content marketing, social media, SMS text messaging, in addition to supporting traditional print content and mailings. She also has extensive experience in the technology industry and served as a tech expert for TV, radio and print outlets.


Ty Gowen
Consumer Marketing Manager

Ty Gowen is the Consumer Marketing Manager for PlanSource, currently focused on enhancing the employee experience and driving increased enrollment participation. Though he grew up wanting to be a meteorologist, his actual background in content marketing and studies of behavioral economics prime him to strengthen the marketing presence of the projects he’s tasked with elevating. From your personal daily emails to creating company marketing collateral pieces, the impact of quality content marketing maneuvers can greatly enhance your presence in your field, so join in and learn the best of what 2020 has to offer. Unrelated but important: Ty’s favorite movie and board game are both “Clue”.


See the Latest Release

We update the product to make it stronger and more secure, introduce new features and improve existing ones, all to make your life easier.

See It

Watch The Newest Webinar

Check out our latest efforts at being thought leaders and subject matter experts while trying to solve your pressing problems.

Watch It

Read Our Latest Press

Read about us in the news – someone else probably wrote it, but it’s possible that we did too. Regardless, it’s good information to share.

Read It