Rise Above the Noise

Elevate Open Enrollment Success through Content Marketing

Approved for 1 HRCI credit   |   Approved for 1 SHRM PDC
2020 has brought new challenges for HR teams to overcome including reaching a remote workforce during Open Enrollment. Watch this on-demand webinar to learn how clients can apply common content and email marketing best practices to benefits enrollment to create more impactful, actionable and engaging OE communications and shopping experience.
What you will learn:
How to leverage benefits technology to help clients overcome common OE challenges and exceed their employee engagement and participation rate goals
How to incorporate proven content marketing tactics into your employee communications strategy and OE workflows to maximize engagement, benefits understanding and HR efficiency
Which tactics are best aligned to your clients’ OE needs … and how to effectively apply online strategies offline and to other HR processes, as well
Speakers
Ty Gowen
Consumer Marketing Manager, PlanSource
Working in marketing for a Fortune 250 Benefits Carrier for much of his carrier, Ty joined PlanSource a year ago to take his knowledge of content marketing and funnel it into making consumer improvements on the PlanSource platform. With the goal of increase participation rates through content-focused improvements and campaigns, Ty has led the charge of implementing content best practices and strategies for PlanSource’s Boost campaigns, aimed at improving the experience for both carriers and consumers alike.
You Might Also Like
How to Lead with Employee-First Benefits This OE

How to Lead with Employee-First Benefits This OE

Renewal season is upon us and it’s imperative that HR has the right benefits package in place for their employees. Register now to hear from real HR experts on how they navigate this process and confidently select benefits that put their employees first.

Thursday, June 23 | 1 p.m. ET/10 a.m. PT 

Featured Success Story
Dermalogica – Customer Success Story
See how Dermalogica cut hours of tedious admin work out of open enrollment each year and continue to increase employee adoption year over year.
Latest Partner News
PlanSource Unveils New Partner Marketplace

PlanSource Unveils New Partner Marketplace

Recent Resources
Partner of the Week: Armadillo
Partner of the Week: Armadillo
Partner of the Week: LegalShield and IDShield
Partner of the Week: LegalShield and IDShield
How to Lead with Employee-First Benefits This OE
How to Lead with Employee-First Benefits This OE
Latest News
PlanSource Sees Exponential Growth in Partner Marketplace in Q1

PlanSource Sees Exponential Growth in Partner Marketplace in Q1