Rise Above the Noise
Elevate Open Enrollment Success through Content Marketing
Approved for 1 HRCI credit | Approved for 1 SHRM PDC
About
2020 has brought new challenges for HR teams to overcome including reaching a remote workforce during Open Enrollment. Watch this on-demand webinar to learn how clients can apply common content and email marketing best practices to benefits enrollment to create more impactful, actionable and engaging OE communications and shopping experience.
What you will learn:
How to leverage benefits technology to help clients overcome common OE challenges and exceed their employee engagement and participation rate goals
How to incorporate proven content marketing tactics into your employee communications strategy and OE workflows to maximize engagement, benefits understanding and HR efficiency
Which tactics are best aligned to your clients’ OE needs … and how to effectively apply online strategies offline and to other HR processes, as well
Speakers
Ty Gowen
Consumer Marketing Manager, PlanSource
Working in marketing for a Fortune 250 Benefits Carrier for much of his carrier, Ty joined PlanSource a year ago to take his knowledge of content marketing and funnel it into making consumer improvements on the PlanSource platform. With the goal of increase participation rates through content-focused improvements and campaigns, Ty has led the charge of implementing content best practices and strategies for PlanSource’s Boost campaigns, aimed at improving the experience for both carriers and consumers alike.
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