Anita Messal Joins as Chief Operating Officer

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Orlando, FL –April 23, 2013 PlanSource, a cloud-based, on-demand technology company that provides state-of-the-art benefits administration, payroll, and HRIS solutions to employers through its insurance carrier and broker partners, has announced that Anita Messal has joined the company as Chief Operating Officer. In this role, Ms. Messal will be responsible for all aspects of operations at PlanSource.

“We’re pleased to have an executive with Anita’s depth and experience join the PlanSource team,” said Dayne Williams, CEO of PlanSource. “As we continue to experience tremendous growth, Anita will be an invaluable asset in overseeing our operations and making sure that PlanSource is positioned to scale appropriately and maintain our cutting-edge position in the industry.”

Ms. Messal has an extensive background in the healthcare field, coming to PlanSource from her position as President & CEO of Evercare Hospice within OptumHealth. She previously held roles as the Chief Operating Officer for OptumHealth International, COO of OptumHealth Care Solutions, and also held executive roles at eBenX.

“I am enthusiastic about the capabilities and tools that PlanSource has brought to the forefront of the benefits administration market,” said Ms. Messal. “They enable transformation in an industry that is on the brink of significant change. Our product suite positions us to advance innovation for employers as well as health insurance Marketplaces and Exchanges, and our platform also offers significant advantages for employers looking to technology to help them navigate healthcare reform compliance.”

About PlanSource

PlanSource is a cloud-based, on-demand software provider that revolutionizes the way healthcare and employee benefits are bought, sold and managed with a comprehensive array of integrated services including benefits administration, decision support, payroll, and HRIS technology. PlanSource technology solutions are delivered through strategic insurance carriers, brokers and exchanges who partner with PlanSource in order to increase their retention rates, revenue, and the overall value they bring to their customers. To learn more about PlanSource, visit