PlanSource’s Director of Demand Generation, Neil Mammele was featured in an article by Employee Benefit Adviser examining the use of social media such as Facebook as an effective means of communicating benefits to employee populations. An excerpt from the article is below and the entire article can be found here.
Is Facebook the Right Platform for Explaining Benefits?
June 25, 2018
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Social media has become an omnipresent part of American culture, but is it an effective means of communicating benefits to employee populations? The answer isn’t always cut and dried.
“The first thing we always say is, go where your employees are,” suggests Neil Mammele, director of digital strategy at PlanSource, whose benefits technology platform reaches nearly 3.5 million consumers. “What do they go to mostly in their free time?”
For many employee populations, the answer is social media. However, a mere 3% to 8% of employers use social media to communicate with employees about their benefits, according to Thomsons Online Benefits.