Meet Dayne

Dayne Williams
Chief Executive Officer


As the CEO of PlanSource, Dayne Williams has made it his mission to revolutionize the way benefits are bought, sold and managed, drawing on extensive leadership experience in the technology, staffing and insurance industries.

Under his leadership, PlanSource has experienced extraordinary growth on all fronts. In the last five years, the company has grown to more than 600 employees and had a compound annual growth rate of 31%. Dayne’s accomplishments and the success of the company attracted the attention of Vista Equity Partners, an investment firm focused on leading technology businesses, who acquired PlanSource in 2019. PlanSource has been named a Top 100 company by the Orlando Sentinel for seven consecutive years and selected as a Best Workplace by Inc. magazine.

Prior to PlanSource, Dayne was a founder and CEO of CoAdvantage where he helped expand the company from a Professional Employer Organization to include insurance broker services and a Human Resource Outsourcing company. Dayne’s experience and vision also led to the acquisition and significant growth of ZeroChaos.

He earned a BS in economics from Florida State University.

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