Meet Anita

Anita Messal
President and Chief Operating Officer


As President and COO of PlanSource, Anita Messal brings with her a deep understanding of the health care space as well as a rich background in marketing, business development, and account management. She manages all aspects of PlanSource Technology as well as Product Management and Development, Service Delivery, Legal and Human Resources.

Prior to joining PlanSource, Anita was President & CEO of Evercare Hospice within OptumHealth. Anita also served as the Chief Operating Officer for OptumHealth International and OptumHealth Care Solutions where she expanded the deployment of OptumHealth products and services globally and managed a $1B product suite. She continued to diversify her leadership role with companies such as United Resource Networks, HealthAllies, SHPS Human Resource Solutions and eBenX.

Anita earned a BA from the University of Minnesota, and an MBA from the Carlson School of Management at the University of Minnesota. She also holds a current Minnesota Life/Health license and nonresident licenses in 48 states.

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