PlanSource Brand Guide

Primary logo

PlanSource Logo

The company logo is the primary representation of the PlanSource brand. The logo artwork includes our name, the “Eclipse” icon, and the “OneSource, Many Benefits” tagline. The positive, full-color version of the company logo should be used whenever possible. It is approved for use on light or white backgrounds.

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Logo Elements

Typography


Primary Color


PlanSource Cool Gray
Pantone Cool Gray 10
c.0 m.0 y.0 k.75
r.100 g.101 b.105
#77787b

Secondary Color


PlanSource Orange
Pantone 1585 C

c.0 m.71 y.100 k.0
r.225 g.108 b.12
#ff6c0c

Logo Margins

Nothing should be within the red area,
which is equal to the bowl of the upper case P in the PlanSource Logo.

Other versions of the Logo


Gray (Cool Gray 10 C)
If reproduction is limited to a single color, use this version

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Black
If reproduction is limited to black and white, use this version

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White
If it is necessary to place the logo over a dark background, use this version.

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Logo Usage


Do not place our logo over backgrounds that could compromise contrast and readability.


Do not apply the PlanSource Orange to the entire logo.


Do not resize the eclipse within the logo.


Do not replace the eclipse with a regular "O" within the logo.


Do not apply a glow to the eclipse in the logo.


Do not remove the registration mark in the right-hand corner.


Do not outline all or part of the logo.


Do not use unauthorized logo colors.


Do not reverse the colors within the logo.


Do not stretch the logo.


Do not skew the logo.


Do not use a low resolution of the logo.

Proper Use of Logo Without the Tagline

Our tagline says a lot about us in as few words as possible while adding relevance to our name. We believe the tagline should be used to reinforce the PlanSource idea/brand. If it isn’t relevant to the project you are working on, please DO NOT use the tagline. If there isn’t enough room or the tagline isn’t readable, please DO NOT use the tagline.

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Gray (PMS Cool Gray 10 C)

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Black

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White

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Other Logo Usage

Sometimes we need to feature our logo in a small square or circle for partners or social media. In this case, we prefer to feature just the eclipse to not compromise the readability of the logo.

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See the Latest Release

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Sure, we’re tooting our own horn, but there’s some good info in here about what we do and how we help folks get valuable benefits.

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