PlanSource Brand Guide
The company logo is the primary representation of the PlanSource brand. The logo artwork includes our name, the “Eclipse” icon, and the “OneSource, Many Benefits” tagline. The positive, full-color version of the company logo should be used whenever possible. It is approved for use on light or white backgrounds.
PlanSource Cool Gray
Pantone Cool Gray 10
c.0 m.0 y.0 k.75
r.100 g.101 b.105
Pantone 1585 C
c.0 m.71 y.100 k.0
r.225 g.108 b.12
Nothing should be within the red area,
which is equal to the bowl of the upper case P in the PlanSource Logo.
Do not place our logo over backgrounds that could compromise contrast and readability.
Do not apply the PlanSource Orange to the entire logo.
Do not resize the eclipse within the logo.
Do not replace the eclipse with a regular "O" within the logo.
Do not apply a glow to the eclipse in the logo.
Do not remove the registration mark in the right-hand corner.
Do not outline all or part of the logo.
Do not use unauthorized logo colors.
Do not reverse the colors within the logo.
Do not stretch the logo.
Do not skew the logo.
Do not use a low resolution of the logo.
Proper Use of Logo Without the Tagline
Our tagline says a lot about us in as few words as possible while adding relevance to our name. We believe the tagline should be used to reinforce the PlanSource idea/brand. If it isn’t relevant to the project you are working on, please DO NOT use the tagline. If there isn’t enough room or the tagline isn’t readable, please DO NOT use the tagline.
Sometimes we need to feature our logo in a small square or circle for partners or social media. In this case, we prefer to feature just the eclipse to not compromise the readability of the logo.