PlanSource Brand Guide

The PlanSource Story
and How to Tell it

This guide is here to help define who and what PlanSource is, as a brand. It will include our corporate colors, graphics, logo specs, fonts and much more that encompass our brand. These guidelines are here to really help convey how our brand is to be expressed verbally and visually when creating sales, marketing, and other materials on behalf of PlanSource. 

Corporate Messaging

Company Tagline (Official)

One Source. Many Benefits.

Company Tagline (Fun)

Better technology for a better benefits experience.

What We Do

In a Nutshell

PlanSource provides flexible and intuitive benefits administration software and services to nearly 4.5 million consumers.

Official Boilerplate

PlanSource is a technology company driven to create a better benefits experience for employees and the HR teams that support them. Nearly 4.5 million consumers receive their benefits through the PlanSource platform, which provides flexible and intuitive software and services for benefits administration. By combining industry-leading software and a full suite of technology-enabled services, PlanSource provides companies of all sizes with a complete solution for benefits shopping, enrollment, billing, compliance and administration.


Five Functions of our Benefits Technology Platform






Five Components of PlanSource HCM




Talent Management

Workforce Management