By Ryan Glushkoff, Senior Director of Marketing
We live in a world where employers offer benefit products to recruit and retain their employees and insurance companies happily oblige by selling them large portfolios of those benefit products. With over 150 million Americans covered by their employers’ employee benefits program and billions in premiums at stake, insurance carriers rightly invest heavily in sales and marketing to maximize enrollment.
Even though the goal of the insurance carriers has always been to maximize enrollment, the methods by which enrollment occurs have evolved over the past 50 years from relying on paper to embracing technology. And even different benefits administration software providers, today’s primary distributors of those benefit products, use commissions on the premiums sold to innovate even further.
PS – DisruptHR is a nationally recognized event where speakers are given 5 minutes, 20 slides, and 15 seconds per slide to deliver their presentation. And oh yeah, the slides advance automatically on you just to keep you on your toes.