This is a guest blog from Ken Rhie, CEO of Trumpia.
When it's time for your open enrollment period to start, bulk text messages can help reach your employees in a more efficient manner. While you can still create informational posters and send out emails that let your employees know open enrollment is here, text messaging provides a direct way to communicate within minutes. Emails are often ignored, and you need to reach out to your employees in more effective ways.
Here are 6 compelling reasons to consider text messaging for open enrollment...
1.) Creating Awareness Is Cost Effective Using Keywords
To motivate your employees to enroll, you have to create awareness that the open enrollment period is going on. Text messages are an affordable way to reach a large audience when you have important information to share. To use text messages effectively, you can create keywords to share specific information. For example, you can create a keyword “health plans” and the employee can receive a text message that includes a link describing the plans available in more detail.
2.) It’s Easier To Track Employees
When you use text messaging for open enrollment, you can create specific lists for each group of employees. You can easily keep track of who has signed up for benefits already and send out reminder messages to those who haven’t completed the paperwork. You won’t have to chase down employees who haven’t finished their open enrollment because you can easily send a text message instead.
3.) Information Sharing Is Simplified
There is a lot of information to share with your employees during the open enrollment period. Instead of having your employees carry around all kinds of paperwork, sending informational links to their cell phones is easier. You will be able to reach employees no matter where they are, even if they are out working on the road.
4.) Questions Are Easier To Answer
Text messages can be used to answer frequently asked questions. You can set up your system to automatically answer the most frequently asked questions without wasting the time of any of your HR staff. For example, an employee can text, “When does the open enrollment period stop?”, and an automated answer can provide the information through a text message.
5.) You Can Continually Remind Employees About Open Enrollment
Encourage your employees to complete paperwork by sending out reminder text messages. While open enrollment may be on the minds of your HR department, your other employees may be focused on other projects. Send out reminders regarding open enrollment meetings, or to let your employees know that there is still time to change benefit plans.
6.) Texts Can be Used to Set Up Meeting Times
Whether you are meeting with employees in small groups, or individually, it’s easy to set up meetings times using text messages. You can communicate appointment times with your entire staff and allow people to sign up for open time slots through text messaging. Instead of wasting time sending out emails and not getting a response, text messaging is going to get the job done. To streamline setting up meetings with your employees, texting is the answer.
To make your open enrollment period easier this season, it’s time to implement text messaging software. You can create specific groups of your employees and reach out quickly if you have a question. Employees can set up meetings through text messaging, and text in a keyword for further information. Texting will help automate your open enrollment period and streamline the entire process. It’s an effective tool for direct communication between HR and your employees.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.