3 Benefits Startups To Watch In 2018

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Gone are the days of simple insurance plans as a stand-alone employee benefit. In order to remain competitive and keep employees engaged, many companies are looking at creative ways to modernize compensation packages and offer a more well-rounded benefits program.

Non-traditional benefits are hot in the streets, and options for innovative offerings are quickly expanding. Some programs, like identity theft protection, pet insurance, education reimbursement, and flex work hours, to name a few, have been around for a few years and are growing in popularity.

However, if you are looking to really stand out from the crowd and offer a truly unique benefits experience, check out these three new startups in the benefits space that are sure to make waves with recruits and employees.  

1.) Tuition.io

Category: Financial // Student Loan Repayment Education & Assistance

*PlanSource featured QuickConnect partner

Statistically speaking, it is more likely than not that you employ workers that are carrying a student loan debt balance.

44.2 million Americans struggle with student loan debt, with monthly loan payments averaging a whopping $350. Click To Tweet

Tuition.io strives to help employees better manage debt through education and student loan repayment assistance programs. Investing in student loan specific perks will make your company particularly appealing to younger recruits, as a majority of student loan debt carriers are in their 20’s and 30’s.

2.) BetterUp

Category: Personal Development // Career Coaching

Helping employees grow and thrive within your company should be a goal within organizations of any size. However, coaching and mentorship are often neglected, and employees are not properly nurtured to their full potential. How can you make sure you are meeting the growth and development needs of employees? Enter BetterUp, a mobile-first platform built to transform your managers into leaders through personalized coaching. Once matched, a BetterUp coach will work one-on-one with employees to provide remote video coaching sessions, 24/7 communication support, and personalized learning exercises for lasting career results.





career coaching through app

3.) Blooom

Category: Financial // 401k Optimization

Let’s face it, not everyone is a financial wizard. Saving money for retirement through a 401(k) program can be confusing. Choosing what to invest in, actively monitoring and optimizing accounts – who has time for that? And, who honestly knows what it means to “diversify your portfolio”? The founders of Blooom (yep, three o’s) believe in three financial management principles:  help should be available regardless of account size, help should be easy to understand, and help should be affordable. Blooom offers affordable, easy to understand assistance with 401(k) optimization, helping employees save more money and rest easy with retirement.


Be sure to see our full list of PlanSource partners to start building your benefits dream team!


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